What is a Squidoo Lens Page?

By the sites own admission, Squidoo is, “The World’s Most Popular Site” for people interested in building pages reflecting their passions, interests, books, videos or any other material for that matter.

People can use the site to promote their organization, their charity, their favorite book, a book they wrote, promote a cause or more. Sounds pretty neat, huh?

Users call their pages, “Lenses,” which are single page sites on a topic a user is passionate about. Some of the reasons individuals may want to build a page as a lens are:

• To increase knowledge about a given subject. Users that are passionate about a subject can set up a lens page and send targeted traffic to content sites or information sites with information on that topic.

• To get to know other people interested in the same subject. One of the primary reasons for the advent of Web 2.0 is users increasing interest in forming online communities rather than sites controlled by single webmasters.

• To increase one’s web presence, and to gain credibility as a master of a certain subject or information. Each day it becomes increasingly difficult to promote one’s website on the Web. More and more savvy professionals are turning to new forums and platforms to boost traffic and gain credibility in their subject matter.

• To help boost traffic to their home pages, as each web page a user builds can point to the users other web pages or blogs. Most of the web pages built on Squidoo.com are easily picked up by Google search engines and other popular engines, so Squidoo.com provides an excellent platform for building targeted traffic.

• Users can use their “lens” page to earn royalty, for their company or for charity. Squidoo.com offers a built-in system allowing compensation payment made directly to owners of lens pages or to charities designated by owners.

• There is no cost to set up a page with Squidoo.com, one of the reason’s this new technology is so popular. Anything that is “free” on the Web is likely to earn significant interest quickly and steadily.